Milan, 15 September 2025 – In the heart of Milanese mixology, Bob The Other Side debuts, the new project by Chinese Box Group, the reality led by brothers Luca and Michele Hu. After the successes of Chinese Box, Bob Isola, Agua Sancta and Percento Lab, the group returns to amaze with a new concept that combines sartorial mixology, gastronomic research and signature design.
Bob Milano creates a “secret room” of signature cocktails, design and research
The new “secret room” in Via Borsieri
Bob The Other Side is also located in Isola but in Via Borsieri 32, next to its “big brother” Bob Milano at number 30. Not a simple spin-off, but a real creative annex: an intimate and independent living room, with a few seats, calibrated lights and fine materials, designed to offer a slow, refined and totally immersive experience. The entrance, concealed by a teal door that recalls the railing houses of old Milan, leads to a cozy space, perfect for those who want to discover the more sophisticated side of contemporary mixology.
mixology.
Sartorial mixology by Cesar Araujo
Bar manager Cesar Araujo, the face of Bob since 2018, signs the drink list of Bob The Other Side. Six signature cocktails are the result of the collaboration with Percento Lab, the group’s research laboratory.
The Drink List
The approach is clear: reinterpreting Bob’s iconic cocktails with new techniques, sensory awareness and great attention to the raw material.
- Hidden Love – N°3 London Dry Gin, tomato & pomegranate cordial, Percent tonic, Timut pepper scent
- Ray of Illusions – Pisco Puro Quebranta, Black Sesame Distillate, Tio Pepe Fino Sherry, Apple & Matcha, CO2
- Holy Water – Woodford Reserve Bourbon, 5-Spice Honey, Citric, Coconut Milk & Lapsang
- Drunk in Ukiyo – Roku Japanese Gin fat miso & shiso, roasted rice vermouth, Campari with roasted cocoa beans
- Deepest Kiss – Beluga Vodka, Aji Amarillo distillate, yuzu honey, citric, champagne, CO2
- Old Time Bob – Michter’s Bourbon, Vecchia Romagna three barrels with toasted pumpkin seeds, orgeat syrup, Essential Tiki Room N°1
A drink list that mixes history and innovation, offering cocktails with a clear and contemporary character.
Not just cocktails, exclusive food pairing
To accompany the drinks, a well-kept and surprising food proposal: Pata Negra, Italian caviar, pork katsuso, Irish meats, Iberian cured meats and vegetarian alternatives. A cuisine that does not just accompany cocktails, but becomes an integral part of the experience.
Signature design by SGSM
The architectural project bears the signature of Studio SGSM, a historical partner of the group. The space plays with hexagonal geometries, reflections and perspectives, with a hexagonal counter as the fulcrum of the experience. Walnut tables, brass inserts and mirrored display cases complete an environment in which design and functionality dialogue harmoniously.
A new chapter for Chinese Box Group
Bob The Other Side is not just a “B-side” of Bob Milano: it is a project that redefines the cocktail bar experience in Milan. Elegance, research and intimate hospitality come together in a space destined to become a reference point for signature mixology.
In an era where everything is fast, here we return to calm, conversation and attention to detail” – says Cesar Araujo.
Useful info
Address: Bob The Other Side – Via Borsieri 32, Milan (Isola Area)
Opening hours: Tuesday to Saturday, from 6:00 pm to 2:00 am
Limited places: reservations recommended
Instagram: @bob_theother_side