Corona Cero, the new non-alcoholic beer

Coming to Italy with a triumphant entrance is Corona Cero, the new non-alcoholic offering from Corona beer AB InBev. A unique experience with the zero-alcohol version that promises to satisfy the most discerning palates while maintaining the authentic taste of Corona. A perfect option for those seeking a light and refreshing alternative, made with 100% natural ingredients.

Already a success in Europe, Corona Cero, already available in Belgium, Finland, France, Denmark, Germany, the Netherlands, Poland, Norway, Sweden, Austria, Switzerland, Luxembourg, Spain, and the United Kingdom, finally arrives in Italy. And it doesn’t end here: by the end of 2024, it will also be available in eight other countries, bringing its unique taste to an ever-expanding audience.

Corona Non-Alcoholic Beer Arrives in Italy

One of the distinctive features of Corona Cero is its incomparable taste, which captures the authentic essence of Corona but without the alcohol. This beer has been specially formulated to offer an extraordinary tasting experience, while preserving the refreshing flavor of Corona that everyone loves.

For a light and alcohol-free aperitif: Corona Cero

An ideal companion for enjoying a couple of beers during a fresh and relaxing aperitif with friends after a long day. Corona Cero beer has a taste, just like its alcoholic counterpart, that is fresh and light. Excellent served cold and with a slice of lime to enhance its flavor even more, just as you would with classic Corona Extra.I

*Recipe: Water, Barley Malt, Corn, Sugar, Hops, Natural Flavors. The beer is carbonated before bottling.

A Responsible Choice for Conscious Consumption

AB InBev has always been committed to promoting responsible and healthy consumption. With the launch of Corona Cero, the company offers consumers an additional option to enjoy the authentic taste of beer responsibly.

Data on Alcohol-Free Drinking

Non-alcoholic beer has been growing more than total alcohol with an annual growth of over 8% from 2017 to 2022 according to Euromonitor, and Nielsen estimates that non-alcoholic beer will represent about 60% of the increase in the beer category. According to Cicarna, non-alcoholic beer alone has grown in volumes by 8.3% in the last year, with a forecasted value of 1.2 billion in 2025.

Even at the conference “Un mondo in mutamento: il fenomeno del bere free e low alcol organized by Italgrob at the Horeca Arena of Beer&Food Attraction, at the Rimini fair, it was discussed. A clear trend was highlighted to reduce alcohol consumption, as predicted by the 2024 food and beverage trend, especially for health or functional reasons (for example, avoiding driving under the influence). According to the International Wine & Spirits Research, alcohol-free beverages represent a market of over 12 billion dollars at the moment.

A Beer for Every Taste

With its diversified portfolio, AB InBev is able to satisfy the tastes of every consumer. From classics like Budweiser and Stella Artois to local and craft brands, there is always something for everyone. And with the addition of Corona Cero, the company continues to demonstrate its commitment to providing high-quality options for all consumers.

Follow the adventure of Corona Cero on Twitter @ABInBev_EU and on Linkedin, and get ready to experience something unique with AB InBev's new non-alcoholic beer.

About Corona

Born in the distant 1925 at the Modelo Brewery in Mexico City, Corona Extra has become the most beloved Mexican beer internationally, exported to over 130 countries. With its characteristic golden color, light and refreshing taste, and the lime ritual, Corona is the ideal choice for sharing special moments and reconnecting with one's best self.