The 5th edition of the biggest wine event arrives in Milan
Milan, 5 July 2022 – MilanWineWeek announces the dates of this year’s edition and prepares to transform Milan into a wine hub. From8to16October wine lovers, enthusiasts, opinion leaders and sector operators from all over the world will meet in the city to enjoy a 360° experience dedicated to the enhancement of Italian excellence, involving all the city’s best-known districts.
In the heart of all this, the three venues of MilanoWineWeek – the BabilaBuilding, PalazzoBovara and the new entry 2022 in PalazzoSerbelloni – will be the most frequented and prestigious axis of the event, with activities for professionals and consumers scheduled in the headquarters, in the adjacent streets and in the food and commercial establishments. A real défilé for wine enthusiasts, professionals and international key players where they can discover the great labels and emerging wineries, through activities and experiences designed to open the city’s doors to wineries from all over Italy, thanks to scalable participation modes, effective business opportunities and access to the most iconic showcase of the MadeinItalylifestyle.
“Milano Wine Week is now in its 5th edition and, like every year, the group’s objective is to build an event that can adapt to changing market conditions and international scenarios. This year, more than ever, our offer will allow companies and consortia of all sizes to be presentattheevent with different initiatives designed to reach both the Italian trade and the most important export markets through our system of internationalMasterclasses. In addition to the trade side of the event – which this year will also be strengthened with regard to Milanese activities thanks to the first Incoming of foreign operators realised with the contribution of ICE-Maeci – after years of a forced hiatus of events with high public involvement, Milano Wine Week returns to offer the most innovative hub of activities dedicated to the consumer, involving an ever increasing number of locations where initiatives will be held that will become a highly effective platform for communication and interaction between the world of wine and the public”.
declares Federico Gordini, President of MWW Group, the organisation that sets up Milano Wine Week and other successful formats dedicated to the promotion of the Italian agri-food sector
New features of the 5th edition: MWW 2022 app, historical buildings, international meetings and wine shop
After two difficult years of organising in-person events, Italy’s most important non-fair event dedicated to wine is now aiming to regain its connotation as a great experientialevent, not only thanks to a packedcalendar of events and initiatives, but also thanks to an easy-to-use system with the support of the MWWApp, which will make browsing the schedule and discovering the activities, products, and protagonists of the events even more accessible and intuitive: many of those scattered throughout the city, which will animate the streets, neighbourhoods and numerous locations with ad hoc activities designed to tell the world of wine to the general public through a multitude of languages.
At the same time, at such a particular time for the wine sector – marked by excellent performance, but also by significant price increases due mainly to the difficulty of finding raw materials – Milano Wine Week aims to create effective businessopportunities, reinforced by an important Incoming project developed thanks to the support of ICE-Maeci, which will bring a large delegation of international buyers and press to Milan, by new facilities made available to facilitate contact with key players in the sector, and by a rich international schedule that will involve operators from the world’s most important wine markets (Canada – USA – UK – China – Japan), including a significant new feature the introduction of Houston among the US venues involved, joining New York and Chicago to guarantee coverage of all the main US export targets.
Among the news of this fifth edition is the new prestigious location of PalazzoSerbelloni: the splendid palazzo in Corso Venezia, 16 will be the venue for the event’s opening pressconference as well as for important meetings such as the MilanWineWeekForums, the customary in-depth analysis and training event that will investigate topics of great importance – from the role of the new generations of producers and consumers to the internationalization of Italian wine, passing through sector innovation and the best case studies of wine excellence – with a renewed, more dynamic and engaging format that will bring together the leading players in the sector, both national and international.
The renovated location of the BabilaBuilding will be the location of the MWWWinery. Here there will be tasting counters and stations with specialised sommeliers where visitors will be able to taste a wide range of references and interact personally with the producers who will be manning the Winegrowers’ Tables and Walk Around Tastings. For a minimal entrance fee, all companies and wine producers will be able to obtain their own dedicated space in the innovative wine shop and will thus have the opportunity to tell the general public about their products.
The Babila Building will also be the starting point for WalkAroundTastings and WineTours to discover the richness of the wine territories within a maximum of two hours of the Lombard capital.
Masterclasses, Milano Wine Week Awards and events
Headquarters of the event for the trade public will once again be Palazzo Bovara in Corso Venezia 51, which for nine days will be transformed into a world centre for wine promotion. With threetastingrooms connected to 11 locations in 7 key countries for wineexports, the spaces of Palazzo Bovara will host masterclasses dedicated to international operators at the same time as Italy.
The MWWAwards, now in their second year, will also return in 2022 edition. In a gala evening, a jury of experts will award the ‘Wine List Award’ to the best wine selections from the restaurant sector and the ‘Wine Retail Award’ to those from the retail sector. The application is free of charge and must be submitted no later than 1 September 2022 (for information: email@example.com)
At last, for all wine enthusiasts and wine lovers, MilanWineWeek will maintain its characteristic setting as a widespread event. The already famous WineDistricts, reformed with activities curated by MWW that will make it possible to combine the peculiarities of each district with experiences related to the world of wine, will be joined by the so-called Wine Streets, with locations dedicated to consumers and professionals, as well as installations, experiences and initiatives throughout the city.