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Milano Design Week 2024 the very best of food and beverage

The most awaited week of the year is approaching steadily and with great expectations. The legendary Milan Design Week 2024 returns in its springtime period, overlapping with Vinitaly in Verona but always brimming with installations and initiatives throughout the city. Yes, as every year, the city comes alive with initiatives and events where, inevitably, food and beverage meet design, art, and even music to accompany a 360-degree sensory and aesthetic experience of new forms and trends.

During the Milan Design Week, as part of the FuoriSalone initiatives, the concept of design embraces every aspect, including food. Appreciated by enthusiasts and novices alike who explore both visual and gustatory pleasures, food isn’t merely a spectacle to observe but also to taste. Thanks to its openness to collaborations, the restaurant sector allows itself to be influenced and revolutionized during the event, both in form and substance. Its influence extends over a wide spectrum of tastes and urban locations.

Here are some gastronomic events not to be missed during the most awaited week of the year, featuring iconic installations, extravagant performances, and unique projects with internationally renowned designers at Fuori Salone 2024:

FuoriSalone 2024: Food and Wine Experience

Casa Masciarelli Celebrates Wine, Cuisine, and Italian Design

The Italo-American leitmotif of Casa Masciarelli during the ultimate design week, in its new Milanese pied-à-terre, nestled in the heart of the 5VIE district. The wine company Masciarelli Tenute Agricole hosts an installation by the designer collective Anotherview. Artists Tatiana Uzlova, Marco Tabasso, and Robert Andriessen unveil a sneak peek of New York (by appointment) on Thursday, April 18, and Friday, April 19.

Showcooking with Giada De Laurentiis

Italian-American chef Giada De Laurentiis, Emmy Award winner, TV presenter, and author of 10 cookbooks, will entertain guests during a private event in a show-cooking session with Mario Di Giovanni, Chef of Castello di Semivicoli – the wine resort of the Abruzzo cellar.

Where: Masciarelli Showroom, Corso Magenta, 30
When: April 18 and 19, from 3:00 PM to 6:00 PM
Info and reservations: www.masciarelli.it / eventi@masciarelli.it

La Marzocco Store Coffee Masterclass

From April 15 to 21, during the Milan Design Week 2024, La Marzocco inaugurated the temporary La Marzocco Store at via Palermo 21. The event offered workshops and masterclasses for coffee enthusiasts and designers. In particular, a special edition of the Linea Mini, in collaboration with RIMOWA, was presented, requiring 40 hours of artisanal work for each component.

Guests could also experience an immersive journey by listening to the sounds of the artisans who created it. Additionally, La Marzocco offered “suspended coffee” tokens to visitors, to be used at some of its partner establishments in the city.

When: April 15 to 21
Where: via Palermo 21, Milan
Registration for workshops via Eventbrite.

Bar Unikko by Marimekko and Apartamento Porta Venezia

Stoppani Bar for the Fuori Salone transforms and will be entirely branded by Marimekko, in collaboration with Apartamento magazine. Positioned strategically and rich in tradition between Porta Venezia and Viale Abruzzi, this venue is perfect for a special event with the iconic Unikko floral print, celebrating its sixtieth anniversary.

Where: Stoppani Bar (via A. Stoppani)
When: from 8 AM to 9 PM

The rest of the experience, perhaps with some new additions to the menu, is to be discovered and, naturally, captured in photos after April 15th. NUOVA Group invites us to immerse ourselves in the all-American atmosphere: furniture, bright design, fashion, music, and, of course, gastronomy, from California surpassing the Pillars of Hercules and approaching those of San Lorenzo. After this experience, the typically Italian minimalism of the Via Stampa bistro will never be the same again.

Where: Ristorante Via Stampa

We Are Ona alla Fondazione Carla Sozzani | Bovisa

The Milanese collective We Are Ona returns home for MDW2024, and from next Monday, they’ll be in Bovisa, hosting a pop-up inside the Fondazione Carla Sozzani. Culinary preparations, always of interest, with strictly seasonal ingredients, assembled by chef Megan Moore. To frame them with a posh touch and put them under the right light, space designer Laura Floor and photographer Mark Borthwick step in.

For info:

From Monday, April 15th, to Sunday, April 21st – www.weareona.co
📍Fondazione Sozzani Bovisa (87 Via Bovisasca)

Unlocking No. 3 flavours No. 3 London Dry Gin | Statale

The installation “Unlocking No. 3 Flavours” by No. 3 London Dry Gin, an internationally renowned distillate, offers an immersive sensory experience, inspired by the genie of the lamp. Intense flavors and vibrant aromas create a sensory orchestra that transports the visitor into an emotional spiral.

The creative fusion of mixology and art is manifested in the work designed by Alessandra Baldereschi for the FuoriSalone, currently exhibited at the University Statale di Milano as part of the “INTERNI Cross Vision” show by INTERNI.

A fairy-tale spiral chandelier highlights the fundamental pillars of No. 3 gin: the flavors and aromas of its rich and varied botanicals, such as juniper, citrus, and spices. The spiral design rises upward, while the name No. 3 and the iconic key on the bottle evoke the origin of the gin at Berry Bros & Rudd, the oldest wine and spirits merchant in London, located at number 3 St James’s Street since 1698.

Where: Università Statale
When: form 15 to 28 april

15.04 h. 14:00 opening – 15-21.04 > h. 10:00 -24:00, ultimo ingresso h. 23.30
22-27.04 > h. 10:00 -22:00 ultimo ingresso h. 21.30
28.04 > h.10:00 -18:00

Emotions of the Sun by Veuve Clicquot | Moscova

veuve cliquot milano design week 2024

With over 250 years of history spreading its “Cultura Solaire” worldwide, Veuve Clicquot presents, in collaboration with the legendary agency Magnum Photos, “Emotions of the Sun,” a traveling photographic exhibition dedicated to the Sun, a universal symbol of joy and optimism.

Photo exhibition

Eight renowned photographers – Steve McCurry, Alex Webb, Trent Parke, Olivia Arthur, Lindokuhle Sobekwa, Cristina de Middel, Nanna Heitmann, and Newsha Tavakolian – showcase their personal interpretations of the theme, presenting 40 unique images spanning a wide range of emotions, shapes, and colors.

Throughout the entire week of the event, at the Clicquot Café, guests can enjoy the Maison’s iconic Cuvée paired with an all-day menu crafted by renowned international chefs such as Jean Imbert from Plaza Athénée in Paris, Karime Lopez from Gucci Osteria in Florence, Valentina Rizzo from Farmacia dei Sani in Ruffano (Lecce), and Mory Sacko from MoSuke in Paris. Additionally, limited edition items and personalized bottles can be purchased at the Clicquot Boutique.

Where📍Garden SenatoVia Senato, 14

Zacapa Soul Nest – Brera

Massimiliano Locatelli and Carlo Cracco this year sign the Zacapa Soul Nest, an immersive experience to narrate the magic of Guatemala. A special installation created by designer Locatelli and tastings of the distilled beverage paired with creations by chef Cracco.

The multisensory experience from April 16th to 20th at via Pontaccio, 12 in the heart of Brera is a journey that combines design and fine dining, bringing to the Fuorisalone audience all the magic of Guatemala.

Open to the public from 10 am to 9 pm, Zacapa Soul Nest is a journey “from lips to soul” inspired by the heritage of the prized distillate and the iconic petate, the typical band of dried palm leaves symbolizing Maya culture and the inexhaustible bond between sky and earth, divine and earthly.

It is the result of craftsmanship with over 3,000 years of history, kept alive thanks to the knowledge of local women who share their weaving skills with Zacapa to decorate rum bottles. The bond made even stronger since 1999 when the brand actively started supporting these women, offering them opportunities for work and income for their families. Today, the women supported by Zacapa through petate production are more than 800.

Where📍Palazzo Crivelli, via Pontaccio, 12

Music and Mixology

Sensory Harmonies, an immersive and emotional experience

Casa Elmar & AEG Experience Area transforms into a place of inspiration, with experimental music, mixology, and visual art. Sensory Harmonies challenges expectations and engages visitors in an immersive experience. Le Cannibale will lead a unique sonic journey, while Caterina Dufi and Dario Rossi will offer innovative performances. Luminous installations by Midi – Digital Engines will envelop guests, while mixology tastings by Nonsolococktails will offer an original gustatory and olfactory experience, featuring wild ingredients.

The event will take place on April 17th in Milan – starting at 9:00 PM.

U Barba Bottega Genovese between tradition and innovation | Brera

The restaurant symbol of Ligurian cuisine in Milan, presents “Basilico idroponico,” on the occasion of the week of the Salone del Mobile 2024 presents a project designed in collaboration with Baxaico, which celebrates the marriage of tradition and innovation, with an installation entirely dedicated to basil, the jewel of Ligurian cuisine and invites the public to live a unique experience in the location of UBARBA Bottega Genovese 📍Via Pontaccio 5, in the heart of Brera.

The goal is to make people discover the charm and versatility ofI basil. These days for Fuorisalone it will be the protagonist but not only on the table. Thanks to an installation designed specifically for the occasion, which features an innovative technique, hydroponic cultivation.

In a world where the fragility of the land is increasingly evident,

U Barba believes in the importance of preserving the roots of the land. That is why it chooses to embrace hydroponic cultivation “above ground,” a cutting-edge method that allows basil to be grown sustainably, with respect for the environment and maximum product quality.

The windows of U Barba are thus transformed into a green oasis, a tribute to the territory of Liguria and its richness. The public will be able to admire basil in all its beauty and discover its many facets. The enveloping scent released in the street, the beneficial properties for health and unfailing use in the kitchen, where it is the main ingredient in dishes and for the entire week presents a menu revisited for the event.

Hospitality design & Food in Tortona

Aqua Explora Journeys and Archiproducts

Explora Journeys and Archiproducts join forces to create an immersive design installation during the Fuorisalone of Design Week.

Aqua Explora Journeys and Archiproducts Milano Design Week 2024

AQUA, curated by Studiopepe, explores the integration of design with the aquatic element, also presenting a bespoke collection from Unopiù*. The exhibition invites visitors to board a ship furnished with the Unopiù Davos collection by Matteo Nunziati, in a limited and exclusive edition for Explora Journeys. The installation continues at the Archiproducts showroom, transforming spaces with light effects and reflections.

The installation at the Archiproducts showroom
Where: 📍via Tortona 31 is open to the public
When: from April 16th to 21st, from 10:00 AM to 8:00 PM.

Just as water constantly changes with light and movement, the installation, which naturally flows within the design elements of Explora Journeys, evokes the fluidity of life itself. Amidst colors and transparencies, AQUA is a harmonious blend of form and function, where reflective surfaces and light effects transform and renew spaces.

[*Unopiù is one of the top Italian furniture manufacturers and an international reference in the production and distribution of design furniture and outdoor accessories.]

erimento internazionale nella produzione e distribuzione di mobili di design e accessori per l’outdoor.]

Chef in Camicia & Negroni: Social Panino allo spazio BASE Milano

Chef in Camicia is the Italian media company specializing in the world of food, and this year it joins forces with Negroni, the leading brand in high-quality Italian deli meats, to offer an unmissable taste experience during Milan Design Week 2024 as part of the Fuorisalone.

From April 15th to 21st, at the Negroni food truck in the BASE Milano space, visitors can exclusively enjoy irresistible focaccias made with premium cuts from the Negroni Essence Line and the social sandwich, the only sandwich voted by the Chef in Camicia Instagram community, which can be tasted exclusively during the event.

Days dedicated to gourmet cuisine, but also to fun and entertainment with a series of show cooking sessions conducted by Chef Lello, Chef Ferruccio, and Chef Vittoria.

Show Cooking Schedule:

  • April 17th, 12-2 PM: Chef Ferruccio and Chef Lello
  • April 18th, 7-9 PM: Chef Vittoria – a.k.a. Giovane Nonna
  • April 19th, 12-2 PM: Chef Lello