Now when the trend of responsible drinking and low & no alcohol drinks is growing, Montelvini offers a product capable of speaking to Generation Z and to all those who seek pleasure, taste and lightness without sacrificing quality.
The world of Italian wine looks to the future with a glass of Montelvini 0% Alcohol Free Sparkling. The historic Venetian winery, ambassador of Asolo and Montello DOCG, signs a dealcoholized sparkling wine that combines over 140 years of winemaking tradition with a modern and conscious vision of drinking.
The new frontier of Veneto bubbles between sustainability, quality and innovation
Montelvini 0% Alcohol Free Sparkling comes from a blend of fine and aromatic white grapes, which gives the glass a bright straw yellow, a fine and persistent perlage, and a balanced aromatic profile between floral notes and mineral accents. Fresh, harmonious and crystalline on the palate, perfect to accompany aperitifs, brunches and convivial moments. With no added sugar, vegan, gluten-free and low in calories, it embodies a new philosophy of “drinking well”, between taste and well-being.
The dealcoholization process: technology and respect for wine
The production of Montelvini 0% takes place with a delicate dealcoholization process, at low temperature and in vacuum conditions, to preserve the aromas and freshness of the base wine. Grape must is then added to rebalance acidity and softness, while natural CO₂ gives liveliness and fine foam. Finally, accurate microfiltration ensures purity and stability.
With Montelvini 0% we want to offer a quality sparkling wine that brings the freshness and vitality of a new style of consumption into the glass, in tune with the desires of the new generations and with a more conscious approach to drinking”.
The words of CEO Alberto Serena
Drinking Zero Alcohol: trends and news for 2025
In this year beverage trends confirm the boom in alcohol-free beverages, a constantly growing market in Europe and Italy.
According to the latest industry research, consumers under 35 are increasingly choosing wines and non-alcoholic cocktails for a more balanced and sustainable lifestyle. In addition to Montelvini 0%, here are other zero alcohol 2025 novelties not to be missed:
- Santero 958 Zero Moscato – sweet, lively, convivial: the pleasure of bubbles without excess.
- Martini Vibrante & Floral Limited Edition: a new look for Italian non-alcoholic aperitifs, with organic botanicals and contemporary design.
- Peroni Nastro Azzurro 0.0° Lime Edition – the non-alcoholic beer is dressed in fresh citrus for a summer touch even in winter.
- Crodino Mixology 2025 – the iconic Italian drink reinvents itself in a ready-to-drink cocktail key with new recipes signed by bartenders.
Tassoni: Cedrata becomes Zero… sugars
Among the most anticipated novelties of 2025 stands out Cedrata Zero, the sugar-free and calorie-free version of the iconic Cedrata Tassoni, a symbol of Italian luxury soft drinks. A tribute to tradition that meets contemporary well-being, designed for those who want authenticity and lightness without sacrificing taste. Tassoni thus confirms its vocation for innovation and conscious luxury, perfectly interpreting the zebra striping trend, the alternation of alcoholic and non-alcoholic drinks for a more balanced drink.
Between well-being, sociality and inclusion
The alcohol-free movement is no longer a passing fad, but a cultural choice. From consumption habits to specialized establishments, the desire for inclusive and healthy experiences is growing, in which the focus is on taste and quality, not on alcohol content.
The concept of “sobriety lifestyle” is intertwined with themes such as sustainability, balance and performance, especially among young adults who consciously choose to reduce or eliminate alcohol. In parallel, non-alcoholic mixology is experiencing a real creative revolution, with bartenders and producers experimenting with botanical ingredients, natural fermentations and aromatic infusions to offer complete sensory experiences.