Pagani (SA) – The scent of San Marzano PDO tomatoes and the notes of La Niña marked the end of the harvest season for Casa Marrazzo, a historic Campania-based company specializing in vegetable preserves and a symbol of the peasant culture of the Agro Nocerino-Sarnese.
Ode to the “red gold” between tradition and music from Casa Marrazzo
The “End of Campaign Party”, September 18, 2025, was much more than just a gastronomic event: a real celebration of the land, creativity and identity of Campania. Over 700 people took part in the evening, including illuminations, signature dishes and artistic performances that paid homage to the link between tradition and innovation.
La Niña: sacred and profane in the new musical Naples
The absolute protagonist of the evening was La Niña, stage name of Carola Moccia, Neapolitan singer-songwriter and producer considered one of the most original voices of the new Italian scene.
With its unmistakable ability to put popular music and contemporary languages in dialogue, La Niña gave the audience a moment of intense emotion, transforming the celebration of the tomato into a collective ritual between memory and future.
Her performance, between electronics, poetry and references to the Neapolitan tradition, made the spaces of the Casa Marrazzo plant vibrate like a modern temple dedicated to the “red gold“. A sound and spiritual tribute to the territory that, as in her songs, intertwines devotism, sensuality and belonging.
A multisensory journey: the Ode to the Tomato and the Sensory Cube
To make this edition of the Festival unique, also the immersive installation “Ode to the Tomato”, a Sensory Cube that guided visitors on a poetic and visual journey dedicated to the symbolic ingredient of Campania.An experience that combined art, sound and memory, amplified by the voice of La Niña, the perfect interpreter for a celebration where the tomato becomes a metaphor for life, identity and passion.
Michelin stars and signature street food
Alongside music, great Italian cuisine has found space with important names:
Andrea Aprea, Andrea Impero, Ciro Salvo, Roberta Esposito, Michele De Blasio, Giovanni Mariconda, Celso Laforgia and many other starred chefs and pizza chefs have reinterpreted Casa Marrazzo’s products in a gourmet key.
Dishes such as the “Double concentration of Neapolitan sauté” or the “Marinara di cozze e corbarino” have told the most authentic Campania, made up of excellent raw materials and contemporary creativity. All enriched by the desserts of Anna Belmattino and the historic Pansa pastry shop in Amalfi.
Casa Marrazzo: four generations at the service of the land
Founded on values of respect, quality and innovation, Casa Marrazzo is today one of the most significant companies in the Italian canning sector. With 348 hectares under cultivation, 30 of which are dedicated to San Marzano PDO, the company carries out a BRC, Kosher and Halal certified production, capable of combining artisanry and technology.
Led by siblings Gerardo and Teresa Marrazzo and their son Gaetano, the family celebrates with this party not only the end of the campaign, but a philosophy of life that focuses on the link between man and nature.
Music and territory: the legacy of an event that speaks to the future
The 2025 End of Campaign Party was therefore a collective ritual, where the voice of La Niña gave new shape to tradition, elevating it to a universal language. A moment in which peasant culture was intertwined with the new musical Naples, in a dialogue between the sacred and the profane, the past and modernity.
A clear message: the future of Campania passes through those who know how to renew their roots, as Casa Marrazzo does in gastronomy and La Niña in music.