The world’s first Tommy Hilfiger Bar opens in Milan, the fashion capital.
The café bar is a natural extension of the shop in a food-oriented key, which is transformed into an experiential concept store for the fashion brand, with which it shares the same pop culture and strong American imprint.
Recently launched in Piazza Oberdan – Porta Venezia, one of Milan’s most central and historic shopping areas – opens Tommy’s Cafe, the world’s first Tommy Hilfiger-branded café.
The new café opens at the same time as the brand new TOMMY HILFIGER shop, which is transformed and presented as the brand’s most avant-garde concept store worldwide as well as the 1st in Europe.
Tommy’s Cafe in Milan, Porta Venezia
Tommy’s Cafe, with its 142 square metres, now becomes a natural extension – in food terms – of the shop, characterised by the same pop culture and American heritage. The two spaces merge into the splendid outdoor courtyard, the perfect location for the experiences and events that the brand often organises.
The Tommy’s Cafe menu: Brunch, Lunch, Aperitif and Casual Dinner
Open Tuesday to Sunday, from 10 a.m. to 10 p.m., Tommy’s Cafe is an all-round bar with an interesting cocktail list and creative menus for brunch, lunch and dinner (Discover the Tommy’s Cafe menu)
(The food proposal is provided by Zerobriciole, a catering company)
The new café features materials made from recycled fabrics for the furnishings, futuristic lighting and innovative appliances.
Gluten free and vegan menu proposals
It is possible to order gluten-free dishes, indicated on the menu, and gluten-free bread is available (e.g. to accompany an excellent Cesar Salad).
As a vegan proposal, the Vegan Taco and the Veggy sandwich, one of the four sandwiches on the menu at Tommy’s Yummy.
The design of the new Tommy’s Cafe
Over 140 square metres within the urban garden next to the shop, a few steps from the Bastioni di Porta Venezia.
Spaces are inspired by the brand’s broader vision, focused on the concepts of sustainability and circular economy with furnishings featuring materials made from recycled fabrics that play with the colour red, perfectly in keeping with the brand’s palette as well as the American flag.
At the entrance, the red lacquered counter and white marble floor with Tommy’s Cafe written on it welcome you to this elegant corner of America. Continuing into the room, red tables surrounded by seating alternate with reading corners with leather armchairs, where one can relax over a drink after a long day of shopping.
Works of art by world-famous artists hang on the walls in the club as well as in the shop, including ‘I Love Italy’ by Mr. Brainwash, the customised vinyl ‘Start Me Up‘ by John O’Hara, ‘Eroded Brillo Box’ by Daniel Arsham and the work ‘Campbell’s’ by Andy Warhol, personally donated by Tommy Hilfiger to the Milan shop.
In line with the store, the restaurant and cocktail bar has a bright and airy aesthetic, where the green garden blends perfectly with the clean, minimalist architecture. With seating for 110, between the glassed-in greenhouse inside and the tables in the outdoor area, Tommy’s Cafe is the perfect place to enjoy any time of day.
TOMMY HILFIGER is one of the world's most recognised premium lifestyle brands, elevating and inspiring consumers since 1985. By colliding the classic with the new to bring forth what comes next, the brand boldly mixes preppy style and American heritage with current perspectives drawn from pop culture to create memorable collections. Following Mr. Hilfiger's vision, TOMMY HILFIGER finds the perfect formula of playfulness and fun necessary to create innovative and engaging consumer experiences. At the core of the brand is the "Waste Nothing and Welcome All" vision to avoid waste and welcome all, an unwavering commitment to sustainability, inclusivity, diversity and circularity that fuels his teams to create a better fashion industry. Global retail sales of TOMMY HILFIGER products were nearly $9.3 billion in 2021. TOMMY HILFIGER and TOMMY JEANS collections include: men's, women's and children's; footwear and accessories; underwear and a number of licensed product lines including eyewear, watches and fragrances. Part of PVH Corp., Tommy Hilfiger Group employs more than 16,000 people worldwide and has an extensive distribution network spanning 100 countries and more than 2,000 retail shops, including its largest flagship store on tommy.com.